Another high-tech material, Cermet, appeared in 1993 in the Sintra, and the Ceramica added plasma ceramic in 1998. The company's next innovation was the ceramic bracelet used on the 1986 Integral, followed by a ceramic case in the 1990 Ceramica. Rado also added an electronic movement for the DiaStar Electrosonic in 1973, a quartz analog model in 1975, and an LCD model in 1976. Over the next decades, Rado developed a gold-colored DiaStar model ( 1972) and a novel case with an edge-to-edge sapphire crystal, the Dia 67 ( 1976). The DiaStar 1 was marketed as “the world's first scratchproof watch” thanks to a hardened steel case and a sapphire crystal. One of Rado's most important and lasting products appeared in 1962. Today, all Rado automatic models feature the anchor symbol.
Reminiscent of an automatic [[winding rotor, the anchor pivoted at the center and typically was placed on a red circle meant to evoke a jewel. The Captain Cook dive watch appeared in 1968] and remains in the line to this day.Īutomatic Rado models featured a moving anchor logo on the dial, and this would become the symbol of the brand. The brand expanded rapidly in the decade, with international sales in over 60 countries. These featured seahorses on the back, two for a bayonet case back and three for a screw-down back. The Golden Horse name appeared in 1957, with the water-resistant Green Horse brand added the following year.
Rado was initially known for waterproof automatic models. The name meant “wheel” in Esperanto and was only used in international markets, beginning in South America and Asia before reaching Switzerland in 1963. Schlup began selling watches using the Rado brand around 1953, though it had been registered as early as 1928. Founded in the home of their parents, the factory expanded over the next 25 years to become one of the largest watch movement makers in Switzerland. was founded in Lengnau by brothers Fritz, Ernst, and Werner Schlup in 1917.
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